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Manny being Manny. But not being marketed.
I sincerely hope you can read the joy in my writing when I talk about Manny Ramirez of the L.A. Dodgers getting suspended for 50 games for taking a female fertility drug (which is more commonly used...
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Does less mean more?
Check out this USA Today article about how in 2010 the next big thing(!) will be marketing products with fewer ingredients. The thought is, people want to know what’s in their food, and when you can...
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Online comes off.
Are online retailers realizing the reverse of what their off-line counterparts did years ago? Namely that one channel is not enough to sell things these days? It sure looks like it with eBay’s...
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Bad marketing partnership idea of the month.
From Salon.com comes the story of a really, really bad marketing partnership: Coca-Cola and The American Academy of Family Physicians. Apparently, if you give doctors enough money, they’ll help anyone...
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The 10 worst blunders of 2009.
I guess Tiger Woods was too late in the season to make Collateral Damage’s 10 Worst Marketing Blunders of 2009. But man, there are some good ones in here. KFC and Oprah? Goldman Sachs quoting the...
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How not to use social media.
When will people learn? You can’t fool the Internet. Someone’s going to find out your dirty tricks and you’re going to look foolish. Although if you’re part of the Health Insurance Industry trying to...
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A wonderful use for mobile.
The Red Cross has made it as easy as possible for you to donate to the Haiti relief efforts. Just text “Haiti” to 90999 and your phone bill will be charged a $10 donation. It’s as simple as...
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Toys as marketing.
When I was a kid, I never really looked at toys as marketing vehicles. And actually, until Reagan deregulated back in the 80′s, you couldn’t market toys from TV shows. (Fun Fact: He-Man was the first...
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